Showing posts with label major brands. Show all posts
Showing posts with label major brands. Show all posts

Saturday, 28 August 2021

Problems with Shell UK website show up 'enhancement opportunity' for Scrutiny

 I'm used to seeing a lot of 'image without alt text' warnings. It now seems almost normal, despite the fact that it's a HTML validation error as well as an SEO black mark. It's a quick win, why are we so lax?

In this case there are many other html warnings; missing closing divs, p within h3, closing p with open span. (There are a lot of warnings, just a small section is shown in the screenshot below.)

Multi-headed monster

The SEO results showed up 'missing title' on many important pages. This was hard to believe and indeed it shouldn't be believed - the title tags are present. However (I might call this a bug in Scrutiny) some pages seem to have multiple <head> sections, some even nested! 

This unexpected issue tricks Scrutiny into 'body' mode rather than 'head' mode, and it's likely to miss other meta data and <link> tags. I will see that Scrutiny gets an update so that it handles this situation properly - correctly reports the multiple <head> tags and doesn't miss the titles.

Another important issue is links to insecure http:// pages from secure https:// pages - including an http version of the contact form.

The bad links report is juicy. Some are deceptive; it's not unusual for a redirect to a login page to give a 4xx status, we could find out the reason for that and adjust settings. But there are many links here that really are 404. Again, this is a quick win. 

This all adds up to very poor quality. It surprises me that one of the top brands is putting so little into its website upkeep. (site: https://www.shellenergy.co.uk crawled using Scrutiny 28 Aug 2021).