I must admit that I wasn't really seeing the true value of this new idea until this afternoon when I hooked it up to the 'Bad links only' switch and -
Wow! A list of pages that need attention, each opening up to show you the bad links on that page!
I'm just tidying up some loose ends and testing. The new version, v3.9 will be available very shortly. Still free.
Any thoughts, do let me know.
Thursday, 27 September 2012
Wednesday, 26 September 2012
Thank you to Tekdig for this very easy-to-understand guide to Google's Panda and Penguin updates.
Do read the article but in short, make sure your content is high-quality - don't fill a page with links or stuff it with keywords, don't have lots of inbound links using the same keyword or from pages which look like link farms.
Tuesday, 25 September 2012
The best way to explain this will be with three examples. The manuals for some of my software are on the peacockmedia.co.uk domain and I'll assume that I want to run Integrity or Scrutiny but check those manual pages separately or not at all.
1. Blacklisting based on url (Integrity or Scrutiny)All of the manual pages have '/manual/' in the url, so I can type '/manual/' (without quotes). Including the slash ensures that it'll only blacklist directories called 'manual'. If I was confident that no other urls included the word 'manual' there'd be no need for the slashes.
Simply type a keyword or part of the url. (If you like, you can use an asterisk to mean 'any number of any character' and a dollar sign to indicate 'comes at the end')
I have the option of using 'Ignore', 'Do not check..' or 'Do not follow..' Check means get the header information and reporting the server response code. Follow means go one step further and collect the html of the target page and find the links on it.
So to disregard the manuals but still check the outgoing links to that area, I'll want to 'Do not follow..' If I don't even want to check those links but see them listed then it's 'Do not check..' If I want to disregard them completely then it's 'Ignore'.
Another use of the 'Do not check' box is to speed up the crawl by disregarding certain file types or that you either don't need to check or can't check properly anyway (such as secure pages if you're using Integrity which doesn't allow authentication). For example you can type .pdf, .mp4 or https:// into that box (or multiple values separated by comma).
2. Whitelisting based on url (Integrity or Scrutiny)
This time, links which are not whitelisted (ie those that don't contain 'manual') are checked and seem to be ok, but are in red because they're not being followed and I'm still highlighting blacklisted links.
3. Blacklisting based on content (Scrutiny)
The result is the same as the screenshot in the first example, but Scrutiny is finding my search term in the page content rather than the url.
In this example, the phrase won't be found in urls because it contains spaces, but for a single keyword, Scrutiny would look for the term in both url and content and blacklist the page if it finds it in either.
If the manuals were all on a subdomain, such as manual.peacockmedia.co.uk, it would be possible to blacklist or whitelist using the term 'manual.' but it would also be possible to use the 'Treat subdomains as internal' checkbox in Preferences. Subdomains is a bigger topic and one for its own tutorial.
Any problems, do get in touch
Monday, 24 September 2012
Scrutinty v3 is finished, tested and released.
Although the new version of the webmaster tool suite comes fairly soon after v2, I've decided to make this a major release rather than a point version because there has been some serious work 'under the hood' making the crawl slightly faster and more memory-efficient, some interface improvements such as sorting on all views, and some important new features such as the ability to include content in the keyword count (pictured) or to run on schedule.
I've made a page detailing the new features:
Once more, the web download will be two or three weeks ahead of the App Store. I'm always challenged about this but it's simply because of the long wait for Apple to check it. And if it's rejected for some reason, then there's more work to do before re-submitting.
Any thoughts or questions, do get in touch
Any thoughts or questions, do get in touch