Wednesday, 16 September 2015
Using Scrutiny to make important checks over your EverWeb website
In this new video we take a look at how to use Scrutiny to make some important UX and SEO checks over your Everweb website.
The checks themselves apply to any website, but EverWeb makes it easy to correct the issues, as we demonstrate here.
This tutorial uses Scrutiny for Mac and the EverWeb 'drag and drop' content management system.
Links become broken over time (link rot) so a regular link check is important. Everweb helps with this issue because it manages the links in your navigator, but links in your content are still vulnerable to your own or external pages naturally being moved, changed or deleted. Fortunately, finding them and fixing them is easy, as demonstrated.
The title tag and meta description are very important (and a good opportunity) for SEO. Scrutiny will highlight any that are missing, too long or too short. EverWeb makes it a breeze to update these where necessary.
Alt text for your images is also important (depending on the image). Once again, Scrutiny can highlight any potential issues / keyword opportunities and the video shows you how to update your site.
On the subject of keywords, it's very important to do your keyword research and ensure that your pages contain a reasonable amount of good quality content. Once Scrutiny has scanned your site, you can see any pages with thin content, keyword stuffed pages, check occurrences of your target keywords and even see a full keyword analysis: